Triple Thumbs Up Inc. engaged us to create a brand identity that visually reflects their mission: to bring the authentic charm of Japan to the world. The company connects international travellers with local culture through deeply immersive, meaningful experiences, not just sightseeing. Based on this mission, the brand needed a look and feel that communicated joy, global connection, and local authenticity in a way that resonates with English-speaking inbound tourists.
Services we provided
The Solution
To bring Triple Thumbs Up’s vision to life, we crafted a brand identity that balances modernity, friendliness, and global connection while remaining simple and instantly recognisable. The logo features three stylised “thumbs up” icons representing international travellers, local guides, and local communities, reinforcing the idea of shared appreciation and connection. Rounded shapes convey warmth and approachability, helping travellers feel at ease and excited about their journey, while the clean design ensures the logo scales clearly across digital platforms, particularly on the web.
We developed a cohesive visual system covering logo usage, typography, colour palette, and tone of voice so every touchpoint — from website headers to social media icons — reflects the brand’s bright, approachable personality. The colour palette avoids red, focusing instead on soft blues, greens, and warm accent colours to evoke trust, excitement, and openness. Subtle world map-inspired elements reinforce the brand’s international focus and the mission of sharing Japan’s culture with a global audience. The overall identity combines simplicity, friendliness, and cultural storytelling to create a memorable, versatile brand that connects people and experiences worldwide.
The Results
The new brand identity positions Triple Thumbs Up Inc. as a friendly, globally-minded travel partner that warmly invites visitors to experience local culture. The triple thumbs motif clearly represents the brand mission of shared joy and connection, while the modern, approachable design resonates strongly with English-speaking inbound tourists. The versatile visual system works seamlessly across digital platforms, particularly the website, and the cohesive brand language combines professionalism with warmth, helping build credibility and memorability in a competitive tourism market.
Conclusion
At its core, the Triple Thumbs Up identity captures joy, connection, and curiosity — qualities that define meaningful travel experiences. By combining simple, modern design with thoughtful symbolism, the brand now stands ready to inspire global travellers and celebrate Japan’s cultural richness in a way that feels genuine, bright, and welcoming.
