Stone’s Throw Finance approached Bounty Co for a brand refresh marking 10 years since the original brand was created. The business had built a strong reputation helping clients secure tailored finance solutions, but the visual identity needed to evolve to better reflect the company’s professionalism and growth.
The goal was to modernise the brand while retaining the familiarity and trust built with clients over the past decade. The refreshed identity needed to feel cleaner, more contemporary, and more confident, while still remaining approachable and easy to recognise.
Services we provided
The Solution
The brand refresh focused on evolution rather than reinvention, carefully modernising key visual elements while keeping the brand recognisable to existing clients.
A refined teal and blue gradient palette was introduced to give the brand greater depth and a more contemporary digital presence. The updated colours bring a sense of trust, stability, and clarity while helping the identity feel more dynamic across modern platforms.
Typography was also refreshed with clean, modern typefaces that enhance readability and professionalism. The new typographic system supports a clear visual hierarchy across marketing materials, website assets, and digital touchpoints.
The overall design approach emphasised simplicity and clarity, removing visual clutter and creating a more polished brand presence. Subtle refinements to spacing, layout, and visual balance ensure the identity feels confident and professional while remaining approachable to clients seeking financial guidance.
The updated visual system now provides a consistent and flexible framework that works across web, digital marketing, and business communications, ensuring the brand remains cohesive and professional across all touchpoints.
The Results
The refreshed identity positions Stone’s Throw Finance as a modern, trustworthy financial partner while maintaining the familiarity clients have come to recognise over the past decade.
The new visual language creates a stronger digital presence, with the updated gradient palette and typography helping the brand feel more contemporary and professional.
By refining rather than replacing the existing identity, the refresh successfully balances credibility, clarity, and approachability, allowing Stone’s Throw Finance to continue building trust with clients while presenting a brand that feels ready for the next stage of growth.
Conclusion
Ten years after the original brand was created, the updated Stone’s Throw Finance identity reflects the company’s evolution while staying true to its core values of trust, clarity, and personalised service.
Through thoughtful design refinements, the brand now communicates professionalism and confidence while remaining approachable to clients navigating important financial decisions.
The result is a modern, clean identity that supports the business as it continues to grow and serve clients in the years ahead.
