Overview
FWC is a Japanese-based fitness business dedicated to transforming personal health through functional training programs and holistic wellness services. Positioned as an inclusive and motivational fitness community, FWC sought branding that appealed to modern fitness enthusiasts while embracing Japanese aesthetics.
Services we provided
Problem
FWC’s initial branding lacked the energy and dynamism required to inspire a fitness-driven audience. Its logo and promotional materials failed to capture the passion and performance-oriented nature of the business. They needed a bold, engaging identity to attract both younger demographics and seasoned fitness enthusiasts.
Solution
We designed a bold and sturdy logo using a college-style font to convey strength, stability, and impact. The black-and-white colour palette ensured a timeless, modern aesthetic, reminiscent of Nike’s iconic branding. The clean design created a professional and approachable image, resonating with fitness enthusiasts who value discipline and performance. Marketing materials incorporated sharp visuals, minimalistic layouts, and motivational messaging to inspire action. Custom gym apparel and merchandise were also designed to reinforce the brand’s visibility. The rebrand positioned FWC as a leading fitness destination in Japan, fostering community engagement and growth.
